Peningkatan Kompetensi Pemasaran Digital melalui Pemanfaatan Platform Media Digital bagi Siswa SMAS IMTEK

Authors

  • Galuh Aulia Ramadhanti Universitas Pamulang
  • Indriyani Idris Universitas Pamulang

DOI:

https://doi.org/10.56921/cpkm.v5i2.486

Keywords:

Literasi Digital, Digital Marketing, kewirausahaan digital, pengabdian kepada masyarakat

Abstract

The advancement of digital technology has disrupted various aspects of life, including the education, communication, and economic sectors. However, low digital literacy and entrepreneurship skills among adolescents remain major obstacles to optimizing digital economic opportunities. This issue was also identified among students at SMAS IMTEK, who exhibited limited comprehensive understanding of digital literacy, productive utilization of digital media, and development of digital-based product marketing. Responding to this urgency, this Community Service (PkM) program aims to enhance students' knowledge and skills in optimizing digital platforms as entrepreneurship product marketing tools. The program implementation method applied an educational and participatory approach through socialization, training, practice, and mentoring phases. The intervention materials encompassed digital literacy concepts, digital marketing, optimization of social media and marketplaces, standardization of promotional content, and digital marketing strategies. The program target involved 25 SMAS IMTEK students oriented toward the entrepreneurship field. The results of the PkM program indicated a significant increase in students' digital literacy understanding and digital marketing capabilities. Participants were able to configure digital business accounts, construct persuasive promotional content, and adopt digital media features to expand market reach. Furthermore, this initiative successfully accelerated students' awareness of utilizing technology productively, creatively, and accountably. This PkM program provides an applicable contribution to strengthening digital literacy, escalating entrepreneurial competencies, and improving students' readiness to face digital economic challenges.

Keywords: Digital Literacy, Digital Marketing, Digital Entrepreneurship, Community Service, SMAS IMTEK.

 

References

Anisa Putri Tambun, Novelia Damayanti, Krisna Yuliana Sari, & Ivan Darmawan. (2023). Pengaruh Perkembangan Teknologi Sebagai Bentuk Perubahan Sosial dalam Pelayanan Data Kependudukan (E-Ktp) di Indonesia Upaya Penerapan Prinsip Good Governance. JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora, 2(2), 203–218. https://doi.org/10.56910/jispendiora.v2i2.662

Bandura, A. (2010). Self‐Efficacy. In The Corsini Encyclopedia of Psychology (pp. 1–3). Wiley. https://doi.org/10.1002/9780470479216.corpsy0836

Fitriyani, I., Kadewi Sumbawati, N., Rachman, R., Ekonomi dan Manajemen, F., & Samawa Sumbawa Besar, U. (2024). Peran Entrepreneur dalam Mendorong Kemandirian Ekonomi Indonesia. In Indonesian Journal of Social Sciences and Humanities (Vol. 4, Number 1). http://m.kemenpora.go.id

Idris, I., & Ramadhanti, G. A. (2026). Penguatan Literasi Digital Untuk Meningkatkan Kemandirian Ekonomi Remaja. JPKM Universitas Islam Nusantara. https://doi.org/10.30999/jpkm.v15i2.3860

Kasidi, K. (2020). Tantangan Kewirausahaan di Era Ekonomi Digital. Journal of Economic Education and Entrepreneurship, 1(1), 17. https://doi.org/10.31331/jeee.v1i1.1223

Kotler, Philip., Keller, K. Lane., Tan, C. Tiong., Ang, S. Hoon., & Leong, S. Meng. (2018). Marketing management : an Asian perspective. Pearson Education Limited.

Morris, T. H. (2020). Experiential learning – a systematic review and revision of Kolb’s model. Interactive Learning Environments, 28(8), 1064–1077. https://doi.org/10.1080/10494820.2019.1570279

Rosyidi, L. H., Rofiq, A., & Khusnudin. (2025). PERAN PEREMPUAN DALAM PEMBANGUNAN EKONOMI DAN PENGUATAN KESETARAAN GENDER. Jurnal Istiqro: Jurnal Hukum Islam, Ekonomi Dan Bisnis. https://doi.org/0.30739/istiqro.v11i1.3160

Shantilawati, I., Yulianti, Y., & Suryadi, I. (2025). PERAN GENERASI MUDA SEBAGAI PENGGERAK EKONOMI KREATIF DI INDONESIA. Community Development Journal : Jurnal Pengabdian Masyarakat, 6(1), 478–482. https://doi.org/10.31004/cdj.v6i1.40645

Sulaiman, A. I., Sugito, T., & Sabiq, A. (2017). Komunikasi Pembangunan Partisipatif untuk Pemberdayaan Buruh Migran. Jurnal ILMU KOMUNIKASI, 13(2), 233–252. https://doi.org/10.24002/jik.v13i2.734

Suryanatha, I. B. (2023). Studi Kasus Tik-Tok Affiliate Sebagai Wajah Baru Consumer To Consumer (C2C) Dalam Ranah Ekonomi Digital. Dusociata Jurnal Pendidikan Sosiologi, 6. https://doi.org/https://doi.org/10.33627/es.v6i1.1356

Syafitri, A. D. A., & Nisa, F. L. (2024). Perkembangan serta Peran Ekonomi Kreatif di Indonesia dari Masa ke Masa. JURNAL EKONOMI BISNIS DAN MANAJEMEN, 2(3), 189–198. https://doi.org/10.59024/jise.v2i3.810

UNESCO. (2018). A Global Framework of Reference on Digital Literacy Skills for Indicator 4.4.2. United Nations Educational, Scientific and Cultural Organization.

Yumna, L., Shofiyah, S., & Nurjanah, H. (2023). LITERASI EKONOMI DAN KEUANGAN ISLAM DI LEMBAGA PENDIDIKAN ISLAM MELALUI EDUKASI BISNIS (Studi Kasus di SDIT Tasmira Depok, Jawa Barat). INSIS. https://doi.org/https://doi.org/10.3059/insis.v0i0.14191

Downloads

Published

2026-09-30

How to Cite

Ramadhanti, G. A., & Idris, I. (2026). Peningkatan Kompetensi Pemasaran Digital melalui Pemanfaatan Platform Media Digital bagi Siswa SMAS IMTEK. Catimore: Jurnal Pengabdian Kepada Masyarakat, 5(2), 72–83. https://doi.org/10.56921/cpkm.v5i2.486

Issue

Vol. 5 No. 2 (2026): Catimore: Pengabdian kepada Masyarakat

Section

Articles

License

Copyright (c) 2026 Galuh Aulia Ramadhanti, Indriyani Idris

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.